Small, Rural, and Exceptional!

The Village of Cassopolis undertook the monumental and courageous task of charting a new identity. The Imagine Cass Project sought to transform the entire community, stop decline and unite, for the first time in decades, under the core principles of community vision, cost-effectiveness, collaboration, citizen-led change and the principle if you invest in yourself, others will invest in you.

We asked this community to Imagine Cass.

Then we began Embracing The Vision.

The sweeping transformation included a redesign of the downtown streetscape including light poles emitting free wi-fi and playing music, a new beach including a 230’ pier, an outdoor amphitheater and concessions, a lakeside boardwalk to connect public spaces, new municipal complex, creation of the Southwest Michigan Advanced Research and Technology Park and a comprehensive overhaul on the image and pride of the residents.
The Village has completely transformed into a vibrant, sustainable, rural and exceptional community!

Downtown Streetscape

Downtown has been refreshed with wider sidewalks, a road diet, new pavers, colorful plantings, and light poles that emit free Wi-Fi, play music, change colors, and have digital banners.

Stone Lake Beach

An abandoned road was turned into a free public beach for all to enjoy. Complete with a food truck row, a snack shack, affordable kayak rentals, and a 230′ long ADA pier with fishing areas, transient boat slips, and an open end to jump off.

Municipal Complex

A new municipal complex was constructed to consolidate all village services (admin, public works, and police) to create a more effective and efficient experience for our residents.


The Southwest Michigan Advanced Research & Technology (SMART) Park serves as a center for technology and industry nestled in rural Cassopolis. The SMART Park sits on roughly 400 acres adjacent to Midwest Energy & Communications (MEC), the founders of the park, and benefits from being directly connected to road, rail, fiber, and electric.